Blogs

The evolution of the digital landscape has dramatically altered the approach to branding, especially in the healthcare sector. The advent of new technologies and shifting consumer behaviours present unique challenges for healthcare professionals in establishing and maintaining their brand identity. In this blog, we delve into why branding for healthcare professionals is particularly demanding in [...]

Healthcare is an important part of public safety, and the Indian constitution has a lot to do with it. The Constitution of India, which is an important part of the country's government, spells out basic rights that have a big impact on the healthcare sector, especially when it comes to the rights and duties of [...]

The face is the focal point of the body, the primary area where people naturally direct their attention when identifying someone. It also acts as a canvas which reflects the identity and personality. Our appearance is one of the important determining factor for self-esteem and self-assurance. In India, where beauty and self-expression have deep cultural [...]

Greetings, fellow healthcare warriors! Let's talk about a skill that's as essential as your stethoscope but often overlooked—negotiation. Yes, you heard me right. Negotiation is the invisible scalpel you use every day, whether you're bargaining with pharmaceutical firms or persuading a patient to follow a treatment plan. The Underlying Interests   First things first, let's [...]

Stepping into the exciting world of higher education is a monumental moment for every fresher in India. However, amidst the enthusiasm and dreams, there exists an issue that has plagued campuses for far too long – ragging. To combat this menace and ensure a safe and nurturing learning environment, India introduced the Prevention of Ragging [...]

In recent years, AI has emerged as a game-changer in various sectors, & healthcare is not the exception. India, with its huge population & diverse healthcare challenges, stands to gain immensely from AI-driven innovations. Here are some ways AI is serving as game changer in healthcare : Early Detection and Diagnosis:  In India, where healthcare [...]

In the current dynamic domain of healthcare, where the well-being of patients is the utmost priority, it might seem surprising to turn to a pearl of ancient military wisdom for guidance. However, when we look into the layers of "The Art of War" by Sun Tzu, we uncover a wealth of timeless strategic insights that [...]

In the dynamically evolving sphere of healthcare in India, Artificial Intelligence (AI) is not merely a buzzword but a groundbreaking force that is redefining medical practices. Arth group CEO, IIM Gold Medallist and double world record holder, Dr. Arvinder Singh, a pioneer in healthcare innovation and technology, is presenting insights about "Navigating the AI Revolution [...]

In the evolving beauty landscape of India, the term "Baby Botox" has become a buzzword, for the beauty aspirants who are on the quest for a youthful glow without the "frozen" look. But what does "Baby Botox" really mean? Is it just a marketing gimmick or is there science to back it up? Let's delve [...]